On June 16th, the Greater Bay Area Auto Show kicked off with a grand opening. Great Wall's innovative masterpiece, the "Global Smart Luxury Off-Road Pickup," the 2023 Off-Road Cannon, and the "Desert King" 2023 Fire Cannon were officially launched with a fresh look, continuing to lead the Chinese off-road pickup track with championship strength.

The 2023 Off-Road Cannon comes with added features without a price increase. The official guide price for the gasoline models ranges from 169,800 yuan to 179,800 yuan, while the diesel models are priced from 176,800 yuan to 186,800 yuan. In gratitude for the support and affection of new and old users, as the Off-Road Cannon celebrates its 3rd anniversary, a limited edition of the 23 Off-Road Cannon models is specially introduced, with the first batch of 333 units. The gasoline limited edition model is priced at 199,800 yuan, and the diesel limited edition model at 206,800 yuan. Car buyers enjoy the "Five Major Gifts" including "Finance Gift, Exchange Gift, Connectivity Gift, Service Gift, and Referral Gift." The 333 limited edition users also receive an additional outdoor camping package worth 3,000 yuan. The official guide price for the 2023 Fire Cannon is 182,800 yuan, and users can order through the Great Wall Cannon APP, enjoying finance and service gifts.

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At the same time, the first 6X6 co-creation model under Great Wall Cannon, the Mountain Sea Cannon, the 2023 Passenger Cannon, and other high-value pickup products made a concentrated appearance. It was announced that they will join hands with China's top desert off-road players to establish the Great Wall Cannon Desert Off-Road User Base, promoting the upward development of China's pickup culture.

Off-Road Duo Strongly Refreshed, Setting a New Benchmark for Chinese Off-Road Pickup Value

As the leading product launched by Great Wall Cannon in the off-road market, the 2023 Off-Road Cannon and the 2023 Fire Cannon embody the wisdom of Great Wall Motor's pickup king, acclaimed globally. They are smarter, more luxurious, safer, and more off-road, leading the off-road pickup category to a higher leap.The Off-Road Cannon, as China's first mass-produced all-terrain off-road pickup truck, has won the trust of off-road enthusiasts and consistently ranks first in the sales of single off-road pickup models in China. The refreshed 2023 Off-Road Cannon arrives with three core strengths of "off-road type, off-road heart, and off-road fun," making it a professional partner for off-road enthusiasts.

The new model features a domineering and rugged exterior along with a luxurious and technologically advanced interior, breaking consumers' prejudices and perceptions of traditional pickup trucks. The interior boasts a dual-float design with a 12.3-inch smart connected touch screen and a 7-inch color LCD instrument panel, laser-engraved luminous decorative panels, and an overwhelming sense of technology. It also includes a 50-watt wireless fast charger, heated and ventilated leather seats, a leather steering wheel, automatic headlights, an electric sunroof, Bluetooth key, and other superior equipment, providing a brand-new luxury experience on a par with passenger cars.

The 2023 Off-Road Cannon is equipped with a 2.0T+8AT golden power combination; it comes with factory-installed front and rear axle electronic differential locks, K-MAN nitrogen off-road shock absorbers, BFGoodrich All-Terrain Tires KO2, a winch, a snorkel, and front and rear iron competition bars, among other hardcore equipment. It is the first pickup in China to feature a crawling mode and tank turn, greatly reducing the difficulty of off-road driving and improving driving safety. The newly upgraded off-road side steps, the addition of a transparent chassis, and an upgraded high-performance cooling system, combined with a unique off-road thermal management system, allow for off-roading at will.

The new model comes standard with an ESP body stability system; it is equipped with advanced intelligent driving assistance, including ACC adaptive cruise control, AEB active braking, collision warning, intelligent evasion, and smart lane assistance, ensuring safety with technology. The vehicle is equipped with six airbags, a high-strength body, and the first factory-standard 3mm thick underbody metal armor, providing comprehensive protection to ensure the safety of users and to cherish every exciting moment.

The 2023 Off-Road Cannon offers 2H, 4H, 4L, snow, mud, and sand, six driving modes, with a unique off-road expert mode that allows experienced players to fully enjoy the pure pleasure of off-roading. It has multiple modification harnesses and switches reserved, and it comes with a factory towing qualification and a towing sway control function, expanding the exciting and fun outdoor lifestyle.

As the first personalized off-road modification product of the "Cannonball Project," the Fire Cannon has been climbing Mount Everest, traversing Yunnan and Tibet, and protecting scientific expeditions since its inception, demonstrating its flexible and powerful strength, highlighting the off-road spirit that is not afraid of challenges, and creating a legendary charm of single-row off-road pickup trucks. This year, at the Alxa Desert Heroes Meeting, the double Fire Cannon successfully challenged the Bilutu Peak, known as the "Desert Everest." In just 1 minute and 35 seconds, in one take, it reached the summit with glory, showcasing its extraordinary off-road capabilities.

The 2023 Fire Cannon has been significantly refreshed, becoming the "King of the Desert" favored by cool players, off-roaders, and competitors with its comprehensive product competitiveness. The engine performance has been further improved, with a maximum power output of 160kW and a peak torque of 380N·m, fearless of rugged journeys; the vehicle has a wheelbase of 2745mm, a golden ratio, a single-row structure, and is equipped with a BorgWarner part-time four-wheel drive system and superior off-road capabilities, leading its class; in addition, the Fire Cannon has multiple enthusiast-level off-road equipment, all factory-installed, saving users the trouble of later modifications that could damage the vehicle, allowing users to fully experience the exhilaration of crossing mountains and rivers.

It is worth mentioning that the 2023 Off-Road Cannon and the 2023 Fire Cannon have the most convenient pickup sales and service network in China, with more than 2000 outlets and an average service radius of less than 50km, ensuring that even in remote areas, users can enjoy fast and convenient services.Adhere to Category Innovation and Diversify Product Range, High-Performance Pickup Lineup Astonishes the Audience

At this auto show, the Great Wall Cannon not only brought a refreshed and upgraded off-road pickup new product but also showcased a variety of innovative category works such as passenger leisure, fashionable commercial, and personalized co-creation modifications, presenting a pickup feast.

The Great Wall Cannon 6X6 co-creation model, based on the newly launched first 6X6 super off-road platform in China by Great Wall, was co-created by Great Wall Cannon and Super Territory. This platform boasts three major black technologies of "all-terrain, super power, and infinite expansion," creating a new category and breaking the monopoly of foreign brands in the 6X6 market, leading the Chinese tough off-road to a higher level. Thanks to the innovative technology of the platform, the Great Wall Cannon 6X6 co-creation model has strong all-terrain and all-scene off-road capabilities, with the hard-core strength of "creating new species, creating a new lifestyle, creating new benchmarks," meeting all the aspirations of pickup players for a powerful 6X6 travel mode.

The large high-performance luxury pickup, Mountain and Sea Cannon, has three ultimate product strengths of "high performance, super luxury, and super fun," filling the gap in the Chinese high-end luxury pickup category. With its unparalleled crossing ability, versatile modification capability, outstanding towing capability, and all-scene leisure adaptability, it has become the true king of the outdoors.

The 2023 model of the passenger cannon, positioned as the "Global Intelligent Luxury Passenger Pickup," is built on the world-leading intelligent professional off-road tank platform. It has undergone 76 types of global road and extreme environment tests such as "extreme cold, extreme heat, and plateau," with a test mileage of over 6 million kilometers, leading the technology performance of its peers. The new car focuses on improving "intelligence, luxury, safety, and comfort," achieving a higher value passenger luxury experience.

During the public day of the auto show, the 2023 model of the commercial cannon and the King Kong Cannon AT model will also make a stunning appearance. The 2023 model of the commercial cannon, positioned as the "Global Intelligent Luxury Commercial Pickup," has become the first choice for business elites and intelligent assistants in the new era with its five hard-core strengths of "super enjoyable driving, super power, super safety, super carrying, and super craftsmanship."

The "100,000 yuan level automatic transmission pickup" King Kong Cannon is a new entrepreneurial equipment brought to the strivers of the new era. It deeply creates the product strength from multiple dimensions such as "hard-core King Kong, King Kong quality, super King Kong, and fashionable King Kong," helping users to have a better business and life.

Join Hands with Off-Road Players to Create User Bases and Help Chinese Pickup Culture to Leap Forward

While providing high-performance pickup products for users, Great Wall Cannon also deeply cultivates the construction of user ecology with a comprehensive TO C service concept, playing together with users, co-creating and sharing all-scene pickup car life, and promoting the development of Chinese pickup culture.

At this auto show, Great Wall Cannon officially announced that it will join hands with China's top desert off-road players to establish three major user bases in Ulan Buh, Badain Jaran, and Kumtag, empowering users to play with desert off-road and becoming a gathering place for global desert off-road enthusiasts.Five ultimate desert off-roaders, as "Great Wall Cannon Desert Off-Road - Mountain and Sea Cultural Co-Creators," appeared at the Great Wall Cannon booth, sharing off-road stories and embarking on off-road journeys with users, injecting new momentum into the upward development of China's off-road pickup culture.

As the leader in pickup trucks, Great Wall Pickup has achieved a global cumulative sales volume of over 2 million, ranking first in sales for 25 consecutive years. From January to May this year, Great Wall Pickup's domestic terminal market share exceeded 50%, meaning that for every two pickups sold in China, one is a Great Wall. The Great Wall Cannon is the best-selling pickup in China, being the first high-end pickup brand to break through 450,000 units, and has been launched in more than 50 countries across four continents.

In the future, Great Wall Cannon will adhere to category innovation and user co-creation, igniting the pickup and off-road dreams in everyone's hearts. It will also represent Chinese pickup brands in the global market, competing with international mainstream brands, aiming for the top three globally, and making Chinese pickups popular worldwide.