On June 18th, Beijing Hyundai's latest masterpiece, the MUFASA, was officially launched in Hangzhou, with three configuration versions released: the GLS Leading version at 121,800 yuan, the DLX Luxury version at 129,800 yuan, and the LUX Prestige version at 139,800 yuan. Six trendy color options are available for the vehicle, including Cosmic Ink Black, Star Moon Porcelain White, Tahiti Grey, Polar Ice Blue, Deep Sea Mysterious Blue, and Mars Red.

At the same time, Beijing Hyundai will also provide users with a "New Three-Package Plan" for purchasing rights, as well as a 360-degree upgraded quality assurance service covering the entire lifecycle from pre-sale, during-sale, to after-sale, completely innovating the user's car ownership and usage experience. The "Peace of Mind Package" is valued at 10,000 yuan (limited to the first 10,000 users), which includes a 4,000 yuan insurance gift and a 6,000 yuan travel subsidy. The "Renewal Package" is valued at over 10,000 yuan (limited to the first 10,000 users), including a 95% residual value guarantee for the first year's open ticket price; for more than one year, the old car's trade-in value is 10,000 yuan higher than the market value when upgrading to a new car. The "Salary Saving Package" is valued at 10,000 yuan, including up to 36 interest-free installments and a 5,000 yuan subsidy for additional purchases. In addition, the "Gift PLUS" rights will include optional quality assurance policies (3 years/150,000 kilometers, 5 years/100,000 kilometers, 7 years/70,000 kilometers); 5 years of free Bluelink basic service, unlimited traffic; and an exclusive service gift package (including a car handbag, travel coffee cup, creative fragrance, and outdoor adventure flashlight). (Note: For details of the above policies, please inquire with local dealers)

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Born from Hyundai Motor's third-generation global i-GMP technology platform and built on Beijing Hyundai's new product concept, the MUFASA will meet the travel needs of young Chinese families with a sincere and home-like product temperature, becoming a mobile living space outside the home. With the new product positioning of "Smart Home SUV," it sets a new value standard in the field of compact SUVs for home use and further strengthens the Beijing Hyundai product matrix system, becoming an important weight in improving its competitiveness in the segmented market!

Stylish, Substantial, and Technological - Creating the Most Suitable Smart SUV for Home Use Under 150,000 Yuan

With respect for the market and consumers, Beijing Hyundai adheres to the product concept of "creating value for customers," and with innovative product value and solid technical foundation, it has shaped the MUFASA in three major dimensions of appearance, interior, and intelligence to fully meet users' personalized car use needs. With a stylish, substantial, and technological product performance, it brings more possibilities for future travel and a better life.

Appearance · Strong and Tough: The MUFASA is based on Hyundai Motor's "Sensuous Sportiness" design concept and incorporates a parametric gem design theme. The front face features a parametric gem front grille, vertical LED headlights, parametric LED hidden daytime running lights, and a sports-style front bumper with impactful design elements; the side of the car has a swirling side feature line, wind-chasing five-spoke wheels, and an expanded triangular window, exuding a sense of speed and power; the rear's curvature engine-style LED combination taillights blend with the HYUNDAI brand lettering in the center, unique and premium. It perfectly combines design elements, proportions, structures, and shapes, highlighting the unique emotional value of the MUFASA.Intrinsic · Clever Design for Spacious Comfort: MUFASA, drawing from the essence of "modern home" design, employs a Multi Zone interior design concept. It caters to the diverse needs of family members during travel by meticulously crafting differentiated designs, resulting in a sporty-themed driver's seat, a stylish co-pilot seat, and an extremely comfortable rear space. This creates a bespoke "smart two-room and one-living room" layout that satisfies the driving pleasure and comfort of the family's male head, provides the female head with exquisite travel moments, and allows children and pets to enjoy a relaxed and comfortable ride. At the same time, MUFASA boasts a class-leading 31 versatile storage spaces, with a trunk capacity of up to 451L, making storage more effortless.

Wisdom · Advanced Intelligence: Built on the highest global standards of Hyundai's advanced automotive technology platform, MUFASA offers the best quality assurance and efficient, low-consumption, durable, and stable power output. Developed based on Beijing Hyundai's latest smart connectivity technology and in deep cooperation with top domestic ICT companies, MUFASA is equipped with the Smart Connected System 4.0, which has the highest level of intelligent convenience configurations among joint venture products in the same category. The applied Hyundai Smartsense safety system can achieve up to 24 ADAS intelligent driving assistance functions in the same class, actively providing drivers with driving convenience and safety protection.

In line with the pulse of the times, Beijing Hyundai moves forward in a competitive environment. Looking back, Beijing Hyundai has adhered to the core route of people-oriented, intelligent car manufacturing, creating many classic products. Now, in the midst of the automotive industry's massive changes, Beijing Hyundai keeps pace with the times and user needs. At the beginning of the development of the new 20 years, it embarks on a comprehensive journey to upgrade user experience centered on technological upgrades, mindset shifts, and value returns. Qi Xiaohui, Deputy General Manager of Beijing Hyundai, stated, "Beijing Hyundai will face market challenges with technology, quality, and value, and respond to user needs with warm products and services, living up to the era and users."

As the first product released at the start of Beijing Hyundai's new 20 years of development, MUFASA will not only boost sales for Beijing Hyundai but also carry historical missions such as product transformation and brand renewal, representing the return of Beijing Hyundai's product and brand values.

Global quality cars, produced by Hyundai, with the i-GMP third-generation global technology platform, setting new quality standards. Hyundai Motor Company is a leading global automaker with TOP3 sales and has ranked TOP1 in J.D. Power's "Vehicle Dependability Study" for two consecutive years. Its product quality is renowned in the global market, reflecting the corporate strength accumulated by Hyundai's decades of global car manufacturing and independent research and development.The MUFASA, which utilizes the i-GMP third-generation global modular architecture platform, is an innovative global modular architecture platform that integrates advanced modern automotive manufacturing technologies. It features a "short overhang, long wheelbase, and low center of gravity" to achieve spatial enhancement; superior noise reduction in various driving conditions for enhanced comfort; a chassis structure with advantageous front MacPherson independent suspension and rear multi-link independent suspension for improved driving and riding experience; excellent body rigidity for enhanced safety; large panoramic sunroofs, extra-large side windows, and rear triangular windows for expanded views; and optimized steering and handling performance for better control. It demonstrates a comprehensive and balanced mechanical quality that surpasses its class, providing consumers with a higher quality travel experience.

"Fantasy" Visual Feast: Innovative Marketing Boosts Beijing Hyundai's Brand Renewal

With the theme "Beijing Hyundai MUFASA Fantasy Journey," Beijing Hyundai breaks away from the monotonous traditional car company launch formats. By creating a custom stage play, it constructs three chapters: "Longing for a Two-Room Living Room," "Fantasy Journey," and "Moment of Dream Fulfillment." The stage performance is震撼性, and the interpretation of traditional circus performances is颠覆性, immersing the audience in an immersive visual feast that seems to defy the laws of physics.

At the same time, through the unconventional innovative expression of this launch event, Beijing Hyundai has vividly and brilliantly expressed the "intelligent two-room living room on wheels" product tag of the MUFASA, conveying the brand's youthful and energetic attitude to the public, thus deeply empowering the brand's renewal.

Currently, Beijing Hyundai has been deeply cultivating the domestic market for over 20 years, gaining the support and trust of nearly 12 million users, with product quality and market reputation that have been tested over time. In today's rapidly changing automotive industry, facing the continuously upgrading consumer demands, Beijing Hyundai will adhere to the core value of people-oriented, return to the essence of automotive travel, and empower users with leading modern quality and technology. As a new masterpiece of Beijing Hyundai, the MUFASA, after its launch, will continue to provide consistent high value and quality, safeguarding the travel of more young Chinese families and consumers, and forging the next exciting legend for Beijing Hyundai!