Before we begin, let me tell a story. When we previously interviewed Yu Chengdong, it caused quite a stir online because he arrived in a Maybach. A group of netizens exclaimed, "Yu Chengdong doesn't take an M5?"

Not long after, Huawei's fleet of courtesy cars was joined by a batch of M7s.

It's likely that this incident made Yu Chengdong realize that Huawei needed its own "Maybach."

That's not quite right; it should be a Huawei flagship sedan that benchmarks the Maybach, and thus the Enjoyment S9 was born.

Benchmarking Maybach?Some may wonder, is the benchmark the price or the ultra-luxury comfort?

In my personal opinion, it's not the price, but the ultra-luxury comfort.

As a senior executive at Huawei, one might say that Yu Chengdong cannot drive, but it's hard to claim that he doesn't understand Maybach, after all, he spends more time in a Maybach than the average person. With only five hours of sleep a day, he has to catch up on rest or hold a phone meeting in the Maybach during his journeys.

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If people think he doesn't understand Maybach, then who dares to claim they truly understand Maybach?Subsequently, the Xiangjie S9 was displayed in stores across the country, attracting consumers who were predominantly distinguished middle-aged individuals. It was evident without asking that they were all business owners; this clearly indicates that the rear luxury and comfort of the Xiangjie S9 have won the recognition and affection of these entrepreneurs.

On the afternoon of August 6th, the Xiangjie S9 was officially launched with a price range of 399,800 to 449,800 yuan, which is 50,000 yuan lower than the pre-sale price, and it is available in only two configuration models.

Stunning! This price is truly astonishing.

Explosive! Both at the launch event and among the business owners watching the live broadcast, there were exclamations of amazement. This price point directly penetrates the bottom line of luxury flagship executive cars!At the scene, some people even chanted the slogan "A little more expensive."

In response, Yu Chengdong stated: "We have shown absolute sincerity this time in collaboration with the BAIC team."

I find the pricing of the Enjoy S9 to be very interesting; it's not only affordable for all the bosses but also accessible to consumers within the system who love Huawei. It seems like they are aiming to dominate the market.

Moreover, the Enjoy S9's price directly competes with the "56E" series of BBA, but in terms of intelligence, luxury comfort, and privacy, it feels like it's directly targeting the "78S" series, leaving no room for BBA to breathe!

Netizens have expressed their praise for the Enjoy S9, as well as their concern for BBA, and have shared their opinions, such as "Far ahead has become far surpassing," "It's all about technology, far ahead," "At this price, it could leave BBA stunned," "To be honest, the price is quite sincere, after all, the pre-sale is 450,000," "BBA is in trouble," and so on.Of course, netizens have also argued over this, with comments like "Less than 400,000, are we all that wealthy now?" followed by replies such as "BBA is still overpriced, how long can they keep it up in China?"; "Those who buy 56E won't even glance at the S9," "Only to find that a large portion of S9 owners come from 56E" and so on.

In addition to the witty comments from netizens, Yu Chengdong made a series of memorable remarks during the press conference, "Before, I was so tired that I couldn't sleep in a Maybach, now I can sleep soundly in the Xiangjie S9," "It used to be said that driving a BMW and riding in a Mercedes-Benz were the best, but the Xiangjie S9 surpasses both," "I suggest everyone let the driver take the wheel and rest comfortably in the back seat" and so on.

It's worth mentioning that throughout this press conference, Yu Chengdong never mentioned "far ahead," but instead used "those four words" to express it, and everyone who knows understands.

The key point is, Yu Chengdong used to travel almost exclusively in a Maybach, claiming he couldn't sleep in the car, but now he can sleep soundly in the Xiangjie S9. Isn't this a very straightforward indication that the luxury and comfort of the Xiangjie S9 have already surpassed that of the Maybach?"Waiter, bring the data!"

The available cabin space in the Xiangjie S9 is 3460mm, while the Mercedes-Benz S450L has 3148mm. The former has a space utilization rate of 67%, and the latter has 59%.

Don't be fooled by the seemingly small difference in the numbers, but this directly affects the layout of the interior details, thereby affecting the interior space.

Let's directly compare the second-row configurations of the Xiangjie S9 and the Mercedes-Benz S450L, after all, the bosses don't need to drive, they just need to sit in the back row.

Although the rear seats of the Mercedes-Benz S450L also support electric adjustment and independent seats, compared to the zero-gravity seat on the right side of the second row in the Xiangjie S9, it has already fallen behind in terms of comfortable experience.The zero-gravity seats of the Xiangjie S9 can be reclined at the touch of a button, providing a comfortable "lying flat" experience. The seatbelts are not located on the C-pillar but above the boss's seat, so they won't be restrained by the seatbelts when lying down.

In the center of the rear seats, there is an armrest box equipped with a 9-inch screen, where bosses can adjust seat massages, entertainment music, etc. Additionally, the rear is also equipped with a projection screen similar to that on the Wenjie M9, which can be used for screen projection through the 9-inch screen or for projecting videos played by the car's system.

When bosses are traveling and have work needs, they can use the projection screen for online meetings, and when they are bored, they can watch news broadcasts, movies, and so on.

How can such a comfortable time be complete without a chilled bottle of Fillico?Behind the armrest is a dual-temperature control heating and cooling box, adjustable from 3°C to 50°C, which can roughly hold four bottles of beverages.

Indeed, executive sedans pay great attention to the privacy of their bosses. The Xiangjie S9 has taken this to the extreme, with a projection blocking the front view, and both the rear window and the rear triangle window are equipped with privacy curtains. The privacy curtain for the rear window is even electric, while Maybach still requires the bosses to manually pull it up.

In addition, there is a one-touch privacy sound shield function in the back row. Once activated, the conversations of the bosses conducting business in the back row or the voices from telephone conferences will be disrupted and transmitted to the front row, making it impossible for the driver to discern what is being said in the back.

This feature undoubtedly earns a thumbs-up from the bosses!

In any case, the Xiangjie S9 has everything that other flagship executive cars have, and it also has what they don't. This is what you call using your unique skills to outperform the competition!Xiangjie S9: What's elite? We're taking on the elite!

However, the Xiangjie S9 has its downsides too. The Max rear-wheel drive long-range version, priced at nearly 400,000, surprisingly only has a single electric motor!

Netizens have sparked a heated debate in the comment section, with remarks like "400k for a single motor, that's hilarious," and "A single motor just doesn't quite cut it"...

On the other hand, some netizens pointed out, "The BMW i5, priced at over 400,000, has a single motor across the entire lineup," implying that the BMW i5, which also costs over 400,000, is equipped with a single motor, so why isn't it being criticized?This also illustrates that the Hongmeng Smart Drive Tree is a big draw, and any new car that hits the market comes with its own traffic. Isn't that the epitome of top-tier presence?

Additionally, when Yu Chengdong introduced the Enjoy World S9, he made comparisons with the "78S" throughout the presentation, which made some netizens restless, leading to a flurry of comments in the comment section.

For instance, there were remarks like "The 78S of our own Chinese people cannot just be lip service, let's go BAIC, Huawei, and China," and "We should not promote as a benchmark against '78S,' but rather promote as '789S'! Just like 'BBA'..." and so on.

Anyway, the meaning behind it is understood by those who understand.

In my personal view, there is no issue with the Enjoy World S9 being compared to Maybach. The automotive circle has never been short of such comparative promotions; everyone knows who I'm referring to, right?Indeed, what I'm referring to is... Don't get me wrong, folks. I'm talking about Hyundai Motor Group, which was the third-best-selling automotive group globally last year, and its subsidiary, Kia Motors.

Back in the day, Kia was compared with Lamborghini. They compared the number of passengers they could carry, the number of doors, the trunk space, and the speed. Without a doubt, Kia won the first three categories handily, only losing to speed, leading with a perfect score of 3:1, a resounding victory.

Let's take a look, when it comes to comparisons, the Enjoy S9 is still reasonable and well-founded, with specific aspects being compared against specific aspects, unlike overseas brands that compare in a haphazard and utterly absurd manner.

It can be said that with the launch of the Enjoy S9, the online community has split into two camps: one consists of big brothers ready to budget half a million to place an order, and the other thinks that the Enjoy S9 is just a Beijing Automobile + Huawei car machine, and they wouldn't even glance at it with that kind of money.Actually, there is a smaller faction, namely the Smart World S7 and NIO ET7, both of which grumbled and left the chat room, while the NIO ET9, priced at 800,000 yuan, went into a state of self-isolation. Should it still be sold at such a high price when it hits the market?

Here we go, following the automotive industry convention, the Enjoy World S9 has released its 24-hour launch performance poster, with over 2,500 firm orders.

What are everyone's thoughts on the Enjoy World S9's performance? Does it meet expectations? Can it replicate the explosive popularity of the Question World M9?

Are the "BBA" brands, which have started to increase their prices, feeling threatened?